Now available in an expanded shade range, our best-selling foundation comes in 10 new colors with more options to love across light, medium and deep tones. Still can’t find your color, check out PRO.color foundation mixing pigments designed to be used with the PRO.matte foundation...

Extremely pigmented powder blush that is just gorgeous! Available in an impressive assortment of colors, this collection of 16 blushes ranges from soft gray to wearable nudes to bold and bright shades. Blendable, buildable color in matte & shimmer finishes. The soft and silky...

An essential tool to create a smooth airbrushed finished look. For ideal application, dampen sponge & squeeze out excess water. Sponge will increase in size.  Apply a small amount of liquid or powder on sponge & blend as desired.  For optimal use, make sure to...

Four gorgeous must-have eyeshadow palettes filled with a dozen majorly pigmented shades ranging from super wearable looks like Nudes to bolder looks like Neons. L.A. Girl's Beauty Brick Eyeshadow Collection gives you the best of all colors to allow you to create stunning looks!...

Fineline fine-tip eyeliner creates a thin, precise line in just one stroke! Pen is water-based and has a soft flexible tip for precision and control and delivers the right amount of color. New shades now available

Define lips with long lasting color! The extremely soft formula is smudge-proof, anti-feathering and sets to a matte finish. Ergonomic gel grip allows comfort and ease of application in a quick twist. Dermatologist tested and free of preservatives.

Matte Flat Velvet Lipstick comes in 26 bold shades that are rich in pigment and filled with moisture. With added shea butter to hydrate lips and a soft, smooth application, your lips will feel as gorgeous as they look!

Add a little tinted lip plumper for a cinnamon tingling sensation to instantly get a fuller-looking pout!  Applies on clear and turns a slight shade of pink.  This lip plumper moisturizes lips while giving the appearance of fuller lips.

Contouring made easy with color coordinated shades. Available in 8 cream and 8 powder duos. Buttery, soft formula melts into skin for a natural finish. The smooth powder formula blends beautifully for a flawless-looking contour. Cream and powder can be used together or separately....

This luxurious, long wearing and intensely pigmented eyeshadow collection inspires dazzling looks. EyeLux Mesmerizing eyeshadow is formulated to be extra smooth and silky in a mix of matte, satin and metal finishes. Available in 16 exhilarating quads sure to capture your imagination and inspire...